Consultancy in Behavioural Economics

EEIP deals with application of Behavioural Economics in areas such as public administration or business processes.

Implementation of these methods grows in importance and is expected to gain significant results. In 2017, the Nobel Prize in the field of economy was awarded to prof. Richard Thaler for his achievements in Behavioural Economics. Behavioural insights teams ( e.g in UK, USA, Holland) are getting more attention. Main goal of these teams is to make easier and more effective public policy by using more realistic models of human behaviour. Behavioural Economics (BE) serves as the tool to achieve aforementioned goal. The uniqueness of behavioural economics lays in the fact that it perfectly combines knowledge from human psychology with microeconomic theory. Thanks to this combination BE reveals that human beings are not perfectly rational as neoclassical economy says, but that human beings use heuristics to evaluate the situation. These heuristics evaluate only limited amount of information; therefore, it leads to systematically wrong decisions “biases”. Among the successfully implementation of BE we can observe increasing participation in pension scheme of big companies, increasing of keeping the tax duties or increasing the participation in organ donor programme.